Maximizing PPC Campaign Success: Best Practices for High-Converting Landing Pages
A well-optimized landing page is crucial to the success of any PPC campaign. The
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Landing Page Design
Your website is how your potential customers will interact with your company online. Many times it is the first experience they will have with your business.
Measuring what is working starts with properly setting up your analytics.
If you’re using Google, that means your GA4 setup takes all your potential conversion actions into account.
But that’s just the beginning. One way your business can have an Unfair Advantage is to always be testing new things: new ad copy, new audience segments, new channels.
Using the data collected from your tracking and analytics provides guidance on what to test and what to optimize.
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