combined traffic & conversion rate growth drove 211% increase in conversions
Business Challenges for Hartley Law firm
Austin Hartley (Hartley Law Firm) is a personal injury lawyer that was looking to see visibility and conversion rate results and return quickly (less than 6 months). Not only is the personal injury niche incredibly competitive, but the client had also previously worked with an SEO agency that specialized in personal injury SEO/website design, setting expectations high. This previous agency had published over 80 blogs that were getting decent traffic but few leads.
An Unfair Advantage for Our Client
The Unfair Advantage team combined several CRO tests and improvements with a custom-tailored SEO strategy to grow leads quickly. This strategy focused first on sitewide optimizations that would improve rankings for high-intent terms, including a URL structure redesign, navigation overhaul, and extensive internal linking. From there, individual pages with opportunity to reach page 1 were heavily optimized for keyword implementation and internal linking.
87% Growth qoq in page 1 keyword rankings for high-intent terms
211% INCREASE IN CONVERSIONS AT 13% HIGHER WEBSITE CONVERSION RATE
