G&W Paid Media Expansion resulted in an 11.8K% increase in leads at a 97% lower CPL Business Challenges for G&W B2B manufacturer in the energy industry wanted more leadsAccount was running only one paid media campaignPaid media strategy and account management were not proactive An Unfair Advantage for Our Client Quickly built and launched Brand and Non-Brand campaigns for a full funnel approachRegular monitoring of account led to continuous optimizations to improve performance Increase in Leads 0 K% Decrease in CPL 0 % Conversions vs. CPL Client G&WServices PPCIndustry B2B, Energy Previous Next