CONTINUED OPTIMIZATIONS AND CONTENT CREATION GREW ORGANIC REVENUE 199% SINCE START OF ENGAGEMENT
Business Challenges for Fischer & Wieser
Fischer & Wieser sells jams, jellies, sauces, and other specialty food products on their e-commerce store and in retail locations. Over the first year of SEO management by Unfair Advantage, they had seen rapid organic revenue growth and were looking to see their online revenue continue to grow further. They were also looking to see organic traffic increases that could bring new potential customers to the site.
An Unfair Advantage for Our Client
The Unfair Advantage team focused first on heavily optimizing product pages and product category pages one by one that had the most potential to rank well, specifically for F&W’s most profitable sauce products. The Unfair Advantage team utilized internal linking strategies to connect related products, while also writing new blogs that showcased top products in delicious recipes.
Unfair Organic Growth
