Search Engine Optimization Services We Offer for Your Austin Based Company

As a leading Austin PPC company, we can definitely say that

digital marketing, especially PPC

is an incredibly powerful tool for small businesses. Digital marketing offers opportunities to efficiently expand into new markets by employing strategic planning, meticulous tracking, thorough analysis, and continuous optimization of campaigns. This makes it one of the most effective methods for nurturing the growth of small enterprises. One of the standout features of

PPC

lies in its name, Pay-Per-Click. For many small businesses, there's little room for wasteful spending, necessitating a strategic and cost-effective approach to marketing.

With PPC

, your expenditure directly correlates with the number of clicks your ads receive, providing a level of control and precision over your advertising budget. Moreover, paid advertising can yield immediate results. By adopting a hands-on, data-driven approach, businesses can swiftly optimize their campaigns to identify the most effective strategies for generating desired outcomes. In addition to these advantages,

PPC

offers numerous benefits such as uncovering new business opportunities, enhancing brand visibility, and complementing a comprehensive marketing strategy across the entire customer journey. As such, PPC serves as an excellent starting point and a reliable means for sustained business growth. Don’t just take our word for it: Here’s what one client has to say,  “Our Unfair Advantage team has consistently delivered results. You can tell they really know their stuff.” - CMO, Office Equipment Manufacturer (B2B)

PPC management services encompass a comprehensive process aimed at optimizing your online advertising efforts. This multifaceted approach involves meticulously setting up campaigns, closely monitoring performance metrics, and analyzing data to discern effective strategies. This systematic approach entails thorough keyword research, precise audience targeting, strategic placement of

ads

, and continuous refinement based on performance insights. It's akin to orchestrating a finely tuned

marketing campaign

, constantly adapting to evolving market dynamics to maximize return on investment.

PPC management services

encompass tasks such as creating, launching, and refining ads across various platforms, including leading search engines like

Google and Bing

, prominent social media platforms, as well as deploying video ads on platforms such as YouTube or TikTok. It involves strategic placement of advertisements across diverse digital channels to effectively engage potential customers wherever they may be active online.

As a Austin PPC Company, we leverage multiple different platforms. The most effective

PPC

platforms can differ from one business to another, depending on their goals, who they're trying to reach, and what they're already doing for marketing. At Unfair Advantage, we take a close look at each business we work with to come up with a personalized online marketing plan that zeroes in on the platforms we think will work best for them. Some of the ones we often recommend include:

Google Ads, Microsoft Bing Ads

, Meta/Instagram, YouTube, LinkedIn, and X (Twitter).

As a

Austin

Texas

pay per click agency

, we focus on driving business results and do not focus on vanity metrics that may or may not impact help you reach your business goals.

Although we like automations and artificial intelligence, we always manually check the pay-per-click advertising campaigns every day to make sure that we are efficient and effective with the paid media budget to maximize return on ad spend.

In contrast, other PPC (pay per click) service providers approach ad management differently. Usually, to be more profitable, these PPC companies check monthly to see if it works for that month and adjust the PPC campaign after a lot of efficiency opportunities have been lost.

At Unfair Advantage, we value integrity in our work and our commitment to your business success is our priority. If you are looking for the best Austin PPC Company call us at 512-387-8671 or email us at [email protected] !

Check out what others say about our Austin PPC Company: 

 

Small businesses stand to gain numerous advantages from utilizing a

PPC management service

by an Austin PPC company:

1. Efficiently reaching new audiences and markets.
2. Facilitating scalable growth of the business.
3. Enhancing brand visibility and recognition.
4. Gaining a competitive edge in the market.
5. Empowering the ability to track, measure, and refine marketing strategies based on performance.
6. Indirectly contributing to the improvement of SEO efforts.
7. Offering budget-friendly advertising solutions.

Wondering if implementing PPC management services tailored for small businesses would benefit you? Ask us about a free digital marketing audit and let’s talk!

Data driven digital marketing firm KPIs focus on digital advertising, while others are more oriented towards supporting the goals of an organization. Advertising

agencies

measure the success of their campaigns through KPIs that align with their clients' goals. See below some KPIs that are generally used by a

PPC agency

:

1. Click-Through Rate (CTR): The ratio of users who click on an ad to the number of total users who view the page, email marketing campaign, or advertisement. A higher CTR indicates the ad is compelling and relevant to the audience.
2. Conversion Rate: The percentage of users who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter, after clicking on an ad. This directly ties to the campaign's effectiveness in driving desired outcomes.
3. Cost Per Click (CPC): The amount paid by an advertiser for each click on their ad. Managing CPC helps in optimizing campaign budgets and ensuring efficient spending.
4. Return on Investment (ROI): The ratio of net profit to the cost of the investment. ROI helps gauge the profitability of the PPC campaign relative to its cost. Some channels are more profitable than others and it really depends on if its a B2B business or an e-commerce store. Depending on the goal, sometimes remarketing is better than social media campaigns and display ads.
5. Quality Score: A metric used by platforms like Google Ads (formerly known as

   Google Adwords

   ) to measure the relevance and quality of ads, keywords, and landing pages. A higher quality score typically leads to lower CPC and better ad placement. One of the best ways to improve website design (and thus quality score) is through conversion rate optimization or landing page optimization. A seasoned marketing firm will do customer-centric graphic design to improve the user experience, which will ultimately support a higher quality score.
6. Impression Share: The percentage of times an ad is shown out of the total available impressions. It indicates the visibility of the ads in the target market.
7. Ad Position: The average position of the ad on the search engine results page (SERP) or other advertising platforms. Higher positions generally lead to more clicks but may come at a higher cost.
8. Ad Spend: The total amount of money spent on PPC advertising. Monitoring ad spend helps ensure campaigns stay within budget and allows for cost-benefit analysis.
9. Lifetime Value (LTV): The predicted net profit attributed to the entire future relationship with a customer. Understanding LTV helps in optimizing ads to attract high-value customers and engage in other activities such as long term retargeting,

   social media marketing

   campaigns,

   web design and SEO

   .
10. Return on Ad Spend (ROAS): The ratio of revenue generated to the cost of advertising. ROAS indicates how effectively advertising dollars are generating revenue.
11. Cost-Per-Acquisition: A metric that measures the average cost incurred to acquire a new customer or lead through a specific advertising or marketing campaign. It is calculated by dividing the total cost of the campaign by the number of conversions (acquisitions) generated. PPC service providers should support your Austin business to find your CPA.

Yes we do! At Unfair Advantage, we can service other locations outside of Austin. For example we do PPC management for clients in different countries and cities:

• San Antonio, Texas

• Dallas, Texas

• Houston, Texas

• Denver, Colorado

• Miami, Florida

• New York City, New York

• Pennsylvania State, United States

• Los Angeles, California

• San Diego, California

• Atlanta, Georgia

• Chicago, Illinois

• Canada

Also, the Unfair Advantage team has experience in a wide range of industries including:

• Real Estate

• B2B SaaS

• Manufacturing

• Cyber Security

• Social Justice

• Commercial Flooring

• Law Firms

• Automotive

• Cloud Hosting / Web Hosting

• Hospitality

• Dental Clinic

• Property Management

• Ecommerce Retailer

• Education