About Unfair Advantage

We know how hard our clients have worked to build their businesses, so we work hard to bring them an Unfair Advantage through our digital marketing team, approach, and culture. Our Unfair Advantage team has an average tenure of 3.5 years digital marketing experience so they bring extensive marketing knowledge which comes both from training and experience to each client. Our data-driven approach has been developed through our 15 years of experience working with enterprise clients and is customized for each client’s business goals. And we truly live our core values at Unfair Advantage, delivering excellence, communicating honestly and directly, and doing the right thing for our team and our clients - every day.

We offer a full range of digital marketing services: paid media, search engine optimization, analytics, conversion rate optimization, social media marketing, and landing page and other design and development services. 

Each business is different, with different goals, so we develop a customized digital marketing plan for each client grounded in those goals. Our team has developed specializations across many different channels and products so they take a holistic approach to digital marketing, working with the client team to ensure all marketing efforts are integrated and working together.

We believe in providing our clients everything they need and nothing they don’t. Each client has an account strategist who is supported as needed by other company experts. The strategist is not only the contact for the client team but also the primary person working on their account. This means the client has direct access to their account expert. We set up a regular communication schedule between the client team and account strategist; additionally, we have a policy of responding within 24 business hours to all client emails. We also provide customized data-driven reports for each client on their digital marketing results with strategic insights. These insights can include suggestions for building on successes, new opportunities to test, and how we’re addressing any issues that arise. 

The clients who get the most benefit out of Unfair Advantage’s digital marketing services are the ones who work with us as strategic marketing and business advisors. We believe in long term partnerships both with our employees and our clients so we want to be sure we can help not only initially but also in the long run.  

We are a best fit for those clients who are looking to grow their business by expanding their digital marketing efforts significantly. Some clients are just starting to do digital marketing, some have been doing it internally and are ready to partner with digital marketing experts, and some have tried an agency before which wasn’t a good fit for them. Regardless of where they come from, each of our clients is looking to have a trusted partner to help them use digital marketing to grow. 

Our approach starts with getting to know your business, goals, target audience, and stakeholders. Next we develop a customized marketing plan grounded in those goals and discuss it with your team to ensure everyone is on the same page. Our digital marketing experts implement that plan with a focus on growth opportunities, both short and long term. We provide data-driven reporting and communicate with your team regularly to respond to new opportunities and issues that arise. Finally, we stay focused on your growth and your goals through a rigorous testing pipeline. While we are big fans of tools and technology used effectively and efficiently, we believe that not every tool is right for every business and so our team monitors account activity regularly and consistently.

First we have a kickoff meeting which lasts 60-90 minutes where we begin the discovery process regarding the account, team, goals, activities, and more. To make the kickoff meeting as effective and efficient as possible, we provide a questionnaire for not only the client marketing team but also for the business stakeholders which covers everything from overall business goals to the details of the marketing plan and how it's been implemented. 

Each of our clients gives us access to their account to manage and we analyze and optimize those accounts. The account information and all the data associated with it always belongs to the client, not to Unfair Advantage.