PPC Management Services for Small Businesses and Local Service Companies

When you hire a

PPC agency

like Unfair Advantage to manage your paid media and other marketing efforts, you free up your internal resources to do what they do best regarding product development, client relationship management (CRM), fulfillment, and the many other aspects of running a business. You also get our experts’  years of

digital marketing

training and experience helping many businesses grow applied to your unique business, goals, target market, and competitive situation.

Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner. We stay up-to-date with the latest trends, algorithm changes, and best practices, ensuring your campaigns remain competitive and adaptable. In a constantly evolving advertising landscape, a “set it and forget it” philosophy or software programs just won’t cut it. Using our decade plus experience and with our knowledge base of successful tests, we consistently conduct rigorous tests to identify which ad elements perform best and continually optimize campaigns to maximize their impact. Our unfair advantage for you is that we stay ahead of digital marketing tools and trends so you don’t have to.

PPC management is absolutely good for a small ecommerce business. One of the biggest advantages of ecommerce vs brick and mortar is the possibility of reaching a much larger audience - and that is also one of the biggest challenges.

Smaller businesses can tailor their advertisement visuals and copy to reach specific demographics, locations, interests, and online behaviors, ensuring that their messages reach the most relevant audience. PPC also stands out for its measurable results. Small businesses can track key metrics like clicks, impressions, sales and other conversions, and return on investment (ROI), providing valuable insights into campaign performance. This data-driven approach allows for continuous optimization to improve results over time.

In a competitive e-commerce landscape, a PPC management services company can empower small businesses to compete effectively, drive traffic, and boost sales while maintaining control over their advertising spend.

Finding where your prospective customers are online and reaching them when they are considering purchasing is what our Unfair Advantage digital marketing experts, with an average of 3.5 years of digital marketing experience, can help a small ecommerce business to do efficiently and effectively. We have run consistently successful campaigns with Amazon advertising, TikTok ads, YouTube ads... you name the paid media channel and we do it! Reach out to us for a comprehensive list of paid search case studies. Do we also service businesses that are not ecommerce brands? Yes! Contact us today to see how we compare to other small business PPC management companies. 

A all-in-one service PPC agency can 'manage local' with PPC campaigns tailored to their specific geographic audience and Unfair Advantage has the capacity to deliver the same high level of service to both
local businesses
and enterprises due to our adaptable and client-centric approach. What sets us apart from other small business PPC management

companies

is our commitment to offering personalized attention to all clients, irrespective of their size as it ensures hands-on monitoring, optimization, and transparent communication, which keeps the trajectory of their campaign performance on the right path. Our Unfair Advantage team can service any size enterprise and location (it doesn't matter if they are in California, New York, or Washington or a city like Chicago, Dallas, San Diego, Los Angeles, Miami, Phoenix, or Seattle).  

Effective advertising depends upon understanding your business’ target audience, whether that market is local, regional, national, or international. Our Unfair Advantage experts have been trained in enterprise-level marketing strategies and tactics and combine that with years of experience in applying those strategies and tactics to businesses and target markets of all sizes. However, other small business PPC service providers might leverage a tool to automate with set it and forget it, which we don't recommend as consistent monitoring and adjusting strategy on data is the best approach.

We’re always happy to share our approach and results. Check out our blog post on running an effective paid media strategy and the 157% revenue growth one of our clients in aftermarket automotive accessories realized.   While we have many client success stories, here are a few more examples:

1. Channel optimizations led to a 157% increase in revenue month-over-month for Trailer Valet, a B2C  automotive accessory ecommerce company
2. Paid media expansion led to 11.8K% increase in leads for G&W, a B2B manufacturer of energy equipment
3. Increased leads 29X month-over-month using paid social media for Ordoro, a B2B SaaS company

Want to see more PPC case studies?

Click here to see more.

At Unfair Advantage, we are big believers in using tools and technology to give an acceleration boost to our managed PPC services as effectively and efficiently as possible.

 The specific toolset chosen depends on the client's needs, campaign objectives, and budget, ensuring a tailored approach to achieving successful PPC outcomes. 

At the core of our toolkit are ad platforms in Google, Microsoft, Meta, LinkedIn, and more. For search campaigns, we use keyword research tools such as SEMrush and Google's Keyword Planner to aid in identifying relevant keywords and assessing competition. Analytics tools such as Google Analytics and Google Tag Manager offer insights into user behavior and conversion tracking, allowing us to trust the data we look at.

We’re even bigger believers in the importance of having experts evaluating and managing those tools on an ongoing basis, as we know how much the technology has changed in just the past few years. We’ve also seen that unmanaged tools don’t provide the same results as having an expert’s hands evaluating and course-correcting to ensure that the tools are not only providing the desired results initially but also over the long term.

Pricing for paid media services varies widely depending on target audience, the competitiveness of primary keywords, budget constraints, short-term and long-term business and marketing goals, and many other factors. We work closely with our Unfair Advantage clients to ensure that their digital marketing budgets are used as effectively and efficiently as possible and treat their money as our own.

Determining an appropriate budget when hiring a marketing agency for PPC involves considering several crucial factors. First, establish clear business goals and objectives, whether it's increasing website traffic, lead-gen, boosting sales, or increasing foot traffic to brick-and-mortar locations, as the complexity of these goals will significantly influence your budget. Second, your industry and the level of competition within it can impact costs, with highly competitive sectors often requiring more substantial budgets for effective PPC campaigns. Additionally, consider the geographic scope of your campaigns, as local, national, or international targeting can affect budget requirements. Keyword competition and the choice of ad platforms also play a role, with high-competition keywords and certain platforms having associated costs that should be factored in. Beyond that, allocate budget for essential elements like ad creative, landing page optimization, and ongoing testing and optimization, while also considering the small business PPC agency fees, which can be a percentage of ad spend or a fixed monthly rate.

When selecting from multiple PPC management agencies, start with a budget that aligns with your goals and be prepared to adjust it based on campaign performance and evolving business needs, ensuring that your budget maximizes the return on investment (ROI) you expect from your PPC advertising efforts.

According to a Google, YouTube, and LinkedIn, the following are digital marketing service businesses competitors: Hibu, Barilla, Little Dragon, Seo Tech Experts, WebFX, Searchbloom, Webimax, Incrementors, Caveni Digital Solutions, Techavidus, Lyfe, marketing, Exo agency, Nextiva, Bluetuskr, avalaunch media, designrush, elit-web, intero digital, highervisibility, openmoves, and smartsites.

Companies hire

PPC agencies

or small business PPC services providers that are contractors, just as they hire accounting firms, to level up their business efforts in areas that aren’t part of the business’ core competencies. Using our experts’ years of digital marketing experience to give your business an Unfair Advantage means your team can stay focused on product development, client relationship management, fulfillment, and the many other aspects of running your business that they are best at. Utilizing a PPC agency is a great way to increase brand awareness, boost lead generation or sales, and increase ROI. While other marketing efforts such as SEO have an important place in your overall marketing strategy, PPC can have an immediate impact. Managing multiple campaigns simultaneously and creating an effective PPC strategy may seem daunting but with the right tools and right agency in your corner you are set up for success. Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner.

Businesses that partner with a paid media services firm or a small PPC management company, achieve the best results when they develop a long-term partnership through transparency and a feedback loop communication system. When we partner with our clients, we don’t see ourselves as a vendor but as an extension of their team to offer the best experience through collaboration and support. 

As an extension of their team, it is important to understand the ins-and-outs of the industry each client operates within as well as keeping up with how the industry is ever-evolving in the marketing world. We are the PPC experts but each client is an expert in their business.

Using our digital marketing knowledge and expertise to tailor a long-term PPC strategy that meets your business goals and needs is the real cheat code to the most effective and successful results. Contact our Austin PPC company for local businesses advertising needs. 

PPC (pay-per-click) advertising is a great way to grow your local business. Like any other marketing strategy, it has its challenges.

What are the common downsides to PPC?

Read below:

1. Strategies are not one size fits all
2. Setting it and forgetting it often leads to overspending and other poor results
3. Testing takes time and a consistent, disciplined approach
4. Competition is always a changing the game
5. Deep ongoing understanding of ever-changing tools is required for best results

Though these downsides may seem intimidating for

companies

, you do not have to do it alone! By leveraging Unfair Advantage’s expertise and resources, small businesses can overcome the challenges and develop a successful, efficient, and cost-effective paid media strategy to reach their business goals.

PPC management services costs vary depending on the size of the target audience, competitiveness of the keywords, number of channels, complexity of ads to be created, and many other factors. While budgets are dependent on the factors listed above, PPC (Pay-Per-Click) is a great way to achieve cost-efficient and effective results since you are only paying for the clicks you receive. With the right partner and strategy, you can ensure that your ad dollars are spent efficiently driving true results and quality traffic to your website. Unfair Advantage has over 15 years of experience developing and managing PPC management services in a cost-effective way for clients of all sizes from early-stag startups to Fortune 500

companies

in both B2B and B2C industries. While some level of investment is necessary to see success in PPC, we have found success even with budgets for smaller enterprises.

At Unfair Advantage we have industry benchmark data for click-through rates, cost per click, and cost-per acquisition.  However,

companies

, every industry, and niche is different and we can provide these insights for you as we dig into the industry specific competitor analysis.

We can help you out with design and optimizing landing pages to maximize

conversions

. Our conversion rate optimization services can help you get more conversions out of your current traffic.

We primarily focus our

paid media

work on English speaking countries in North America like the United States and Canada . However, we have worked with clients that have a target audience that primarily speaks Spanish. For example, it is possible for us to help your business or startup drive

paid media advertising

to Orange County in Los Angeles where Spanish and English are the predominant language. Also, we have international clients that operate mostly in Europe. In addition, we work with businesses that have different time zones (currently a law firm and a financial services business). Feel free to reach out if you are unsure if we are the right fit or if we can help you achieve your business goal. 

You can look at our B2B and B2C case studies here: 
https://www.unfairadvantage.digital/our-work/

There you will find case studies about paid advertising, search engine optimization, and conversion rate optimization.

Managing PPC campaigns in-house can present several risks, especially for small businesses without dedicated resources or expertise. One major risk is the potential for inefficient ad spend due to lack of experience in keyword bidding, audience targeting, and campaign optimization. This can lead to higher costs per click and lower ROI, making the campaign less effective.

In-house teams may also struggle with keeping up-to-date with the latest trends and algorithms in PPC, which can result in outdated strategies that don't perform well. Additionally, the lack of advanced tools and technology that specialized agencies use can limit the effectiveness of in-house campaigns.

Outsourcing to a specialized agency mitigates these risks by leveraging expert knowledge, industry insights, and advanced tools. Agencies are better equipped to handle the complexities of PPC management, from conducting detailed keyword research to optimizing campaigns in real-time. This not only improves the chances of success but also frees up internal resources to focus on other critical areas of the business.

Ad copywriting and creative development are integral parts of our PPC management services, ensuring that ads not only reach the right audience but also engage and convert them. We start by understanding the brand’s voice and the target audience’s pain points and desires. This allows us to craft ad copy that resonates and compels action.

Our copywriting process involves creating multiple variations of headlines and descriptions to test which combinations yield the best performance. This A/B testing approach ensures that the most effective messaging is used in campaigns, driving higher click-through and conversion rates.

In addition to copywriting, we also focus on creative elements such as images, video, and landing page design. These elements are designed to be visually appealing and aligned with the brand, ensuring a cohesive user experience from the ad to the landing page. By integrating creative development with strategic targeting, we maximize the impact of our PPC campaigns.

We have extensive experience managing PPC campaigns in highly competitive industries, where precise targeting and cost-effective bidding strategies are crucial. Our team has worked with clients in sectors such as finance, legal services, and ecommerce, where competition for keywords is intense and CPC rates are high.

In these industries, we focus on creating highly targeted campaigns that prioritize high-intent keywords, ensuring that ad spend is directed towards users who are more likely to convert. We also employ advanced bidding strategies, such as manual bid adjustments and automated bidding, to maximize visibility while controlling costs.

Creative ad copy and compelling landing pages are essential in competitive markets, so we place a strong emphasis on crafting messages that stand out. By continuously testing and optimizing ad elements, we ensure that our clients maintain a competitive edge and achieve strong ROI in even the most challenging markets.

For niche markets, our approach to keyword research is highly specialized and focused on precision. We start by conducting in-depth research to identify long-tail keywords that are specific to the niche, which often have lower competition and higher relevance. This allows us to target an audience that is actively searching for specific products or services, maximizing the efficiency of the ad spend.

We also leverage tools like Google Keyword Planner, SEMrush, and industry-specific databases to uncover keywords that may not be immediately obvious but are highly valuable in the niche market. Additionally, we analyze competitors’ keyword strategies to identify opportunities that they may have overlooked.

Once keywords are selected, we continuously monitor and refine them based on performance data. This ensures that the campaign remains highly targeted and effective in reaching the intended audience, even as market conditions or consumer behavior change.

We begin by thoroughly understanding the small business’s overall marketing goals, whether it's increasing brand awareness, driving leads, or boosting sales. This understanding informs every aspect of the PPC campaign, from keyword selection to ad copywriting and landing page design, ensuring that the campaign is aligned with broader marketing objectives.

Throughout the campaign, we maintain alignment by setting clear, measurable KPIs that reflect the business’s goals. For example, if the goal is to increase lead generation, we focus on optimizing conversion rates and lowering the cost per acquisition (CPA). Regular reporting and communication ensure that the campaign stays on track and adjustments are made as needed.

Finally, we integrate the PPC campaign with other digital marketing efforts, such as SEO and content marketing, to create a unified strategy. By ensuring that all marketing channels work together towards common goals, we help small businesses achieve consistent and scalable growth.

Small businesses can expect comprehensive, yet easy-to-understand reporting from our PPC management service. Our reports typically include key metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and overall ROI, providing a clear view of campaign performance.

We also offer customized dashboards that allow businesses to track performance in real-time. These dashboards are designed to be user-friendly, enabling small business owners to quickly access the information that matters most, such as daily ad spend, lead generation, and keyword performance.

Additionally, we provide insights and recommendations alongside the data. This includes analysis of what’s working well, areas for improvement, and strategic advice on how to further optimize campaigns. Our goal is to ensure that small businesses not only understand their PPC performance but also have the information they need to make informed decisions.

Our PPC management service is designed to be highly adaptive to seasonal fluctuations in business demand. We start by analyzing historical data to predict periods of increased or decreased demand and adjust ad budgets and bids accordingly. This proactive approach ensures that your campaigns are optimized for peak performance during high-demand seasons and cost-efficient during slower periods.

We also implement dynamic ad copy and targeting strategies that reflect seasonal trends, ensuring that your ads resonate with current consumer behavior. For example, ad copy and landing pages are tailored to highlight seasonal offers or products, which increases relevance and improves conversion rates during peak seasons.

Throughout the year, we continuously monitor and adjust campaigns to respond to unexpected changes in demand. By regularly reviewing campaign performance and making data-driven decisions, we ensure that your PPC efforts align with your business’s seasonal needs, maximizing ROI.

PPC management services are designed to work seamlessly with SEO and content marketing to create a cohesive digital marketing strategy. While SEO focuses on organic search rankings, PPC allows businesses to appear at the top of search engine results instantly, covering both paid and organic search visibility. This dual approach maximizes exposure, driving both immediate traffic through ads and long-term growth through SEO.

Additionally, PPC campaigns provide valuable data on keyword performance, which can inform SEO and content strategies. By understanding which keywords convert well in PPC, businesses can refine their content marketing efforts to target these terms, improving relevance and search engine rankings. PPC also drives traffic to content created as part of a broader digital marketing strategy, ensuring that content investments yield measurable returns.

Finally, PPC can amplify the reach of high-quality content by promoting it through targeted ads, thereby increasing its visibility and engagement. This holistic integration ensures that all aspects of digital marketing work together to attract and convert leads effectively.