HYPER-FOCUSED CONTENT STRATEGY LED TO 28% OF SOUND MASKING RELATED KEYWORDS ON PAGE 1
Business Challenges for lencore
Lencore, a B2B sound masking company is in a low-volume, highly competitive niche. An extremely competitive market made it difficult to rank for industry specific keyword “sound masking.” Our goal was to improve keyword ranking for the term “sound masking” to get as close as possible to the #1 position.
An Unfair Advantage for Our Client
The Unfair Advantage team focused on eliminating keyword cannibalization and conducted a sitewide anchor text analysis to optimize for “sound masking.” The Unfair Advantage team also simultaneously worked to expand the site’s content catalog creating a “sound masking 101” series and creating content targeting sound masking adjacent terms such as white noise, pink noise, green noise, soundproofing, etc.
"Sound masking" related keywords ranking on page 1
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Page increases with improved "sound masking" ranking
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Structured snippet and entity gained for "What noise is the best for sound masking"
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