Strategic Twitter Campaigns Led to a 671% increase in New Followers
Business Challenges for b2b aerospace business
This new to the industry B2B aerospace business struggled with low brand recognition and low engagement. Their target demographic was on Twitter, yet their followers paled in comparison to their competitors. Their goal was to increase their Twitter followers by 100% while improving overall brand awareness through tailored content.
An Unfair Advantage for Our Client
Unfair Advantage worked to create tailored, segmented Twitter campaigns to increase page followers. We optimized cost-per-lead (CPL) through continuous optimizations, analyses, and content refreshes while continuing to experiment with new content types in Twitter.
Increase in daily follower growth
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%
Increase in total followers
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Lower cost-per-follow than Twitter benchmarks
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