CONTINUED OPTIMIZATIONS & CONTENT CREATION GREW ORGANIC REVENUE 45% VS Q1 2023
Business Challenges for Fischer & Wieser
Fischer & Wieser sells jams, jellies, sauces, and other specialty food products on their ecommerce store and in retail locations. The Fischer & Wieser team was looking to continue to grow their online revenue and organic traffic, following strong organic growth throughout 2023. Having already redesigned the site and capitalized on most of the initial low-hanging fruit, further growth would require creativity in strategy.
An Unfair Advantage for Our Client
The Unfair Advantage team focused on optimizing product category pages and individual product pages to improve product visibility. The Unfair Advantage team also simultaneously worked to expand the site’s content catalog for high-volume content topics that showcased Fischer & Wieser products. Finally, sitewide analyses continued to be conducted for opportunities to improve navigation, internal links, and more.
Unfair Organic Growth
