Since launching in May, ppc pipeline revenue has grown by 149% with pipeline roas more than doubling Business Challenges Increasing SQLs/pipeline and increasing ROASHistorically did not see good results with PPC through another agency An Unfair Advantage for Our Client Restructure account to fit Unfair Advantage’s best practicesContinuous lead quality optimizations (using backend data) to trim back to highest pipeline generating campaigns/ad groups/keywords Increase in SQLs 0 % Increase in Pipeline Revenue 0 % Increase in Pipeline ROAS 0 X+ Google Ads Pipeline Revenue & ROAS