Free Digital Marketing Audit For Your Business Website: Let us Audit your Digital Marketing Campaigns Today with a free digital marketing audit
Wondering if a free digital marketing audit would provide strategic direction to your marketing plan?
Looking to explore or expand your digital marketing strategy to help your business grow?
Need help prioritizing your digital marketing efforts?
Whether you’ve worked with an agency or done your digital marketing in-house, we understand how challenging it can be to know what to do to most effectively reach your target audience in so many digital marketing channels.
“Our Unfair Advantage team has consistently delivered results. You can tell they really know their stuff.” – B2B Chief Marketing OfficerIn the past 15 years, our experts have seen a lot of change in the digital marketing world. Our commitment to delivering excellent results for our clients and our people has led to Unfair Advantage’s:
Why Should You Get a Free Digital Marketing Audit from our Online Marketing Experts?
Our digital marketing audits may be free, but they provide valuable information about big changes and small tweaks to your digital marketing efforts that can lead to tremendous results.
What kind of results? Here are some recent client successes:
- 11,800% increase in lead volume at 97% lower cost-per-lead for a B2B client who expanded into paid media
- 157% revenue increase MoM and 84% increase in orders with a 44% decrease in cost-per-order during the low season for a B2C client
- 516.5% increase in branded clicks and 133.3% increase in non-branded clicks as well as significant increases in visibility for an SEO client undergoing a site migration
- 171% increase in organic revenue 1q23 vs 1q22 through SEO improvements for a food and beverage B2C business website
- More than 2X newsletter signups while reducing the cost/signup by 64% for a niche online newsletter through paid social media
What Can Our Unfair Advantage Digital Marketing Experts Help Answer with a Free Digital Advertising Audit?
Has your digital marketing gotten stuck? Our digital marketing experts start the free digital marketing audits with where you’ve been to help create a online advertising strategy that gets you where you want to go.
Ask About Your Unfair Advantage Free Digital Marketing Audit
Digital Marketing Audit
Frequently Asked Questions
Our agency is in the top 3% of all agencies worldwide (Google Premier Partner) and we know that auditing a
digital marketing
strategy is much more than automated tools and basic checks. Our digital marketing audits have been improved consistently for more than a decade and we update it to meet best practices and what is currently working right now to drive ROI.
When the Unfair Advantage digital marketing experts audit a digital
marketing strategy
, they begin with understanding the digital marketing goal (revenue, leads, and/or awareness). Afterwards, the digital marketing audit focuses on finding new opportunities or items that might be hindering performance. When the digital audit process is complete, the Unfair Advantage team presents the findings (in a prioritized manner of items with most impact first) of the
free digital marketing audit
. If the website is an
e-commerce
, we will focus on finding digital marketing strategies and ideas that will lead to a higher return on investment. On the other hand, if the website focuses on lead generation, we will look at current areas that are hindering performance and look for new ideas to drive a new influx of relevant audiences to the converting landing page.
free digital marketing audit
is better than a internet marketing checklist because a team of experienced online media marketers will audit your online marketing efforts without any biases and will share actionabledigital marketing
insights that will drive performance.PPC can be leveraged to drive short term lead generation momentum and sales. In the longer term, SEO can be a great option as the relevant traffic acquisition costs can be reduced. The Unfair Advantage team recommends that you get a free digital marketing audit to get actionable online marketing insights that will drive your digital marketing performance forward.
Want to call us?
Our number is 512-872-6927.
Are you near Austin, Texas?
Let's meet in person!
Businesses can leverage the UFA free audits to optimize their digital marketing efforts. We thoroughly assess various aspects of the digital marketing strategy and brand identity of your company, including website performance, social media presence, PPC, and SEO effectiveness (doesn't include
email marketing
). The UFA media audit provides valuable insights and action items to help you fine-tune your digital marketing strategy.
A digital marketing expert with the right tools can find actionable insights that many other internet marketers can easily overlook. At Unfair Advantage, we understand the big picture and love digging into the granular details to see the golden nuggets that provide the most return on investment and drive digital marketing performance momentum.
Two reasons:
1. To provide your business with actionable strategies and insights to improve your marketing.
2. Should you choose to hire Unfair Advantage to implement those marketing strategies, having already completed this digital marketing audit provides us with a head start so that we can start making improvements on day one for your online business to drive quality and relevant traffic that converts and to help drive brand awareness.
Our team of experts drive real business results. See below a couple of examples of what they have accomplished within multiple different industries:
In the competitive cybersecurity industry, the UFA team increased conversion rate by +240%, which led to a +517% increase in form submissions. 
On a e-commerce store, the UFA team increased organic visitors by +20% YoY, while increasing +171% in organic revenue as well YoY.
On the competitive industry of logistics and dropshipping management, UFA was able to help a business grow their leads by 29x, reduced the cost per lead by 95%, and increase MQLs by over +200%. 
Finally, our UFA team, within the energy industry was able to decrease cost per leads by 97% and increased the leads YoY by over +11,800%
Because we’ve already done a significant amount of the discovery with the
online marketing audit
, we can get started right away.
free digital marketing audit
and analysis of a business's website, several aspects are often overlooked:- Long-Term Strategy: Many audits focus on short-term tactics and quick wins, but neglecting a long-term vision can hinder sustainable growth.
- Clear Action Plan: A digital marketing audit should provide a clear and actionable plan for improvement.
- Measuring success: Establishing clear digital marketing tracking and how they impact business KPIs is frequently overlooked.
- ADA (Americans with Disabilities Act) Compliance: Ensuring accessibility for people with disabilities is a legal and ethical consideration often missed in internet marketing audits.
- Conversion Funnel Analysis: Evaluating the conversion funnel is essential for understanding how visitors engage with the website and where drop-offs occur. It's often overlooked, but optimizing the conversion funnel can significantly boost conversions and ROI.
digital marketing audit
will help you take immediate action while also thinking about long term business growth.digital marketing audit
is a comprehensive evaluation of your online marketing efforts. It analyzes performance,data
, and strategies to provide insights and identify areas for improvement. By assessing various aspects such as online campaigns,website, SEO
, and brand consistency, it helps optimize your digital marketing for better results.Free digital marketing audits can benefit business owners and marketing leaders that need a second pair of eyes or a fresh perspective. The Unfair Advantage team recommends to contact us for a free
digital marketing audit
to uncover items that might be hindering performance or find new strategies that can unlock performance (revenue & leads) to new levels.
One of our core values is honest and direct communication. Sometimes we discover that we aren’t a good fit after the business digital audit and if that’s the case, we’ll tell you and try to provide you with suggestions for next steps that will be helpful. If we can’t substantially improve your marketing efforts and results, we’ll tell you because we want to know that our work will make a significant difference in reaching your business goals.
- the paid media audit section helps maximize digital marketing effectiveness
- Helps optimize your
internet marketing
efforts - Uncover data driven insights that can enhance your digital marketing strategy
Our Unfair Advantage free digital marketing audits, once we have access to your relevant account(s), are typically completed in two weeks. While not a comprehensive audit, this provides answers to three key questions:
- Is Unfair Advantage the right agency to help you, given your current marketing efforts and your goals?
- What are the KPIs/goals/areas to focus on?
- What are the initial priorities?
At Unfair Advantage, we believe that all industries would benefit from a free digital marketing audit as we are industry agnostic on purpose. Our focus is to have a diverse set of digital marketing knowledge and experiences to apply across our customers.
A free digital marketing audit can analyze PPC, SEO performance (website traffic) to boost your page visibility (rank) and identifies the best marketing channels and strategies to enhance demand generation and increase leads. Also a digital marketing audit looks at conversion rates, user experience signals, digital strategy, and its digital marketing challenges.
Yes! Our approach looks at all of the stages of the funnel pages (from top of the funnel to bottom of the funnel). We audit the technical foundation of the website, the content of the pages that should generate leads or revenue, and then look at the promotional strategy to drive relevant traffic that will yield conversions.
free digital marketing audit
, you can adjust your business goals and even shift your budget allocations. Thisaudit
will help you make data based decisions to push yourdigital marketing
momentum forward.The Unfair Advantage team looks at online sales trends, landing page lead volume, customer acquisition
cost
, traffic, cost per actions, ROAS (return on advertising spend), and top performing webpages. The more
information
you share with us, the more
digital marketing
actionable insights you can get from your free digital marketing audit.
Yes. Regardless of whether you choose to hire Unfair Advantage, you will get strategic and tactical recommendations from our online audit that will, if implemented, improve your marketing and drive a positive return on investment.
online marketing audit
. Following the audit, the UFA team will contact you and share the results with the digital marketing opportunities for your business.It depends but our free website audit can include paid media,
social media marketing
,
search engine optimization
, analytics, content marketing, and
conversion rate optimization
. We have rigorous 100+ point digital marketing audits for each area of our expertise and this
free digital marketing audit
is a distilled version of those.
Our highest requested digital marketing audits right now are with SEO as the search experience is evolving with artificial intelligence. Within the SEO digital marketing audit, we look at on page SEO, off page SEO and technical SEO. Depending on what the Unfair Advantage team finds in the audit, we share the news with the business owner and suggest what is most important to update for growing organic traffic in the short and long term.
It depends but in general, the best way to do a digital advertising audit of your online business is to: read the website, understand their target audience and offerings, ask questions, write down the answer to each question to help process the information, and then get into the tactical digital marketing level.
When this process is followed, the recommendations go beyond tactical, it becomes strategic because its tailored to your business and to help you reach your goals.
