SEO is important because it helps you establish yourself as an authority in your industry, drives organic website traffic to your website, and also helps your small business grow through free traffic. If you’re unsure about the importance of SEO, you’re not alone. Only 37% of small businesses are actively leveraging an SEO strategy.
How does SEO (search engine optimization) help grow local businesses? Here are the 7 primary benefits of an SEO strategy that you should know:
1. Customer acquisition cost drops to nearly zero
When you rank on the search engines in the first three positions the recurring customer acquisition cost of traffic drops to zero. This helps you to grow your small business on a weekly basis with minimal effort and helps reduce the amount of budget spent on advertising creatives, paid media, and other costs.
2. Maximizes the effectiveness of your marketing efforts and dollars
Using SEO efforts to drive organic Google search results that yield leads and sales can help you grow, and also can work together with paid media services to supercharge your growth. Using complementary, integrated marketing SEO and paid media strategies allows you to select exactly what in each area is performing the best and focus your dollars accordingly to get the most bang for your buck.
3. Level the playing field against competitors marketing strategies
Organic search engine rankings are important and your competitors that have a digital marketing strategy are driving organic traffic which converts into customers. If you don’t compete in the search engine results pages, they will outgrow you as their new customers will increase through the digital landscape.
4. Position your brand as the authority for your target audience
When good SEO techniques are implemented, your brand will inevitably appear in the major search engines and local searches, which will position your brand as the authority in the industry and will help attract your ideal target audience.
5. Attract more customers that have never heard of you before
One way to close the gap between your current customer base and your total addressable market is to attract more customers that have never heard of you before. Leveraging search engines and local SEO strategies will bring a different and relevant audience to your business.
6. Help with post purchase dissonance
Sometimes when people make a purchase, they get “buyer’s remorse” and start looking for validation that they made the right choice. If you address those post-purchase concerns online through your web pages, it will help diminish the number of returns and dissatisfied clients.
7. If you are not on the first page of the search engine, online credibility and trustworthiness will drop
Online Credibility (reviews) and trust (accurate relevant business information) are important signals when people are looking to make a purchase decision and this type of online information helps to validate that they are making the right choice.
And… now you know why SEO is important to drive more potential customers through organic online traffic.
So, what can you do right now to help your business grow organically in search engines?
Create a Google Business Profile and Implement a Local SEO Strategy
If you are looking for help taking your SEO strategy to the next level for your business, contact us !
